Verstappen · Walk-Away$80–110M·Hamilton · Commercial Value$220M·Norris · Walk-Away$55–80M·Leclerc · VPP$246,377 / pt·Piastri · Commercial Value$60M·Russell · Walk-Away$34–42M·Hamilton · VPP$355,030 / pt·Alonso · Walk-Away$8–18M·Antonelli · Commercial Value$60M·Hadjar · Walk-Away (Post-R11)$8–15M·Bortoleto · Walk-Away$4–8M·Lindblad · Walk-Away$3–7M·Sainz · VPP$1.67M / pt·R11 HungaryNorris win · Verstappen P2·Verstappen · Walk-Away$80–110M·Hamilton · Commercial Value$220M·Norris · Walk-Away$55–80M·Leclerc · VPP$246,377 / pt·Piastri · Commercial Value$60M·Russell · Walk-Away$34–42M·Hamilton · VPP$355,030 / pt·Alonso · Walk-Away$8–18M·Antonelli · Commercial Value$60M·Hadjar · Walk-Away (Post-R11)$8–15M·Bortoleto · Walk-Away$4–8M·Lindblad · Walk-Away$3–7M·Sainz · VPP$1.67M / pt·R11 HungaryNorris win · Verstappen P2·
Indicative sponsorship return model

What does a partnership return?

Team tier

Front-running teams. Higher rights fees, but broadcast share, podium exposure and global reach deliver the strongest net return with the lowest delivery risk.

Total committed
$30m
$10m × 3
Exposure value delivered
$111.5m
Earned media, hospitality & rights
Return multiple
3.7×
272% net ROI
Attributable revenue
$72m – $96m
2.4×–3.2× over term

Indicative only. Figures are modelled from published motorsport sponsorship benchmarks and assume full activation of rights. Actual outcomes depend on team performance, category exclusivity, activation budget and market. Axiom Sports Group prepares bespoke, audited return models under mandate.

Current opportunity areas

Where Capital Is Moving Next.

We maintain an active view on the areas of motorsport where investment and partnership opportunities are emerging. Specific opportunities are discussed confidentially with qualified investors and strategic partners.

Equity & Commercial Rights

  • Formula 1 team valuations have reached approximately US$36 billion combined.
  • The wider Formula 1 ecosystem is valued at more than US$66 billion.
  • Growing franchise values and investor demand create opportunities in equity, acquisitions and commercial rights.

Engineering & Technology

  • Technology is the fastest-growing investment category in Formula 1.
  • Technology partners generated an estimated US$769 million in sponsorship value in 2025.
  • AI, cloud computing, software and advanced engineering are the primary growth drivers.

New Championships & Emerging Series

  • Motorsport is expanding through Formula E, F1 Academy, endurance racing, electric mobility and new international championships.
  • These series create opportunities for investors, manufacturers and commercial partners.
  • Long-term growth potential in emerging categories and new markets.

Driver Value & Commercial Brands

  • Formula 1 drivers are becoming global commercial assets.
  • More than 358 global brands are active across Formula 1.
  • 382 sponsorship agreements support teams and driver partnerships, reflecting rising athlete brand value.

Circuits, Hospitality & Experiences

  • Formula 1 welcomed 6.75 million spectators during the 2025 season.
  • Race promoters continue to invest in premium hospitality and destination experiences.
  • Long-term event infrastructure remains a focus for growth and value creation.

AI, Data & Performance Intelligence

  • AI is becoming a strategic capability across Formula 1.
  • Applications include race strategy, engineering, simulation and commercial operations.
  • Teams and technology partners are expanding AI investments to gain competitive advantage.
Looking for

Who we would like to hear from.

  • Investors
  • Strategic Partners
  • Sponsors
  • Technology Partners
  • Commercial Collaborations
Live Boards

The Grid, Ranked in Real Time.

Four proprietary boards, refreshed after every Grand Prix. A taste of the intelligence our members access daily.

Updated after R11 · Hungaroring
Most Valuable

Composite market value across performance, brand and career runway.

AVI™ Score · 0–100
  1. 01
    Max Verstappen
    Red Bull · 4× Champion · Hungaroring P2
    Value $95–130M / yrWalk-away $80–110M
    96▲1
  2. 02
    Lando Norris
    McLaren · Hungary Winner · First 2026 Win
    Value $31–51M / yrWalk-away $55–80M
    95▲3
  3. 03
    Lewis Hamilton
    Ferrari · WDC P2 · Ferrari Halo
    Value $95–135M / yrWalk-away $55–80M
    92▲2
Full 22-driver boards unlock with an advisory mandate.