Verstappen · Walk-Away$80–110M·Hamilton · Commercial Value$220M·Norris · Walk-Away$55–80M·Leclerc · VPP$144,628 / pt·Piastri · Commercial Value$60M·Russell · Walk-Away$22–30M·Hamilton · VPP$384,615 / pt·Alonso · Walk-Away$8–18M·Antonelli · Commercial Value$60M·Hadjar · Walk-Away (Post-R9)$8–15M·Bortoleto · Walk-Away$4–8M·Lindblad · Walk-Away$3–7M·Sainz · VPP$2.0M / pt·R9 SilverstoneMax DNF · Hadjar P5·Verstappen · Walk-Away$80–110M·Hamilton · Commercial Value$220M·Norris · Walk-Away$55–80M·Leclerc · VPP$144,628 / pt·Piastri · Commercial Value$60M·Russell · Walk-Away$22–30M·Hamilton · VPP$384,615 / pt·Alonso · Walk-Away$8–18M·Antonelli · Commercial Value$60M·Hadjar · Walk-Away (Post-R9)$8–15M·Bortoleto · Walk-Away$4–8M·Lindblad · Walk-Away$3–7M·Sainz · VPP$2.0M / pt·R9 SilverstoneMax DNF · Hadjar P5·
Services

Six advisory practices for motorsport's most consequential decisions.

Every mandate is confidential and senior-led. We accept a small number of engagements per season.

01
Driver & Talent Valuation
Independent valuation of driver commercial worth. Walk-away thresholds, market positioning and negotiation floors modeled from proprietary datasets.
02
Sponsor & Brand Advisory
Fit modeling, tier selection and activation ROI scenarios. We help commercial partners deploy capital where it converts.
03
Investor & Family Office
Investment thesis, roster valuation and exit-path modeling for LP-grade decisions across teams, drivers and rights.
04
Contract & Retention Strategy
Negotiation frameworks, retention economics and market comparables. We sit alongside principals through the deal.
05
Executive Intelligence
Board-level dossiers and confidential briefings on drivers, seats, sponsors and market shifts — refreshed after every Grand Prix.
06
Bespoke Mandates
Discreet, senior-led engagements for one-off commercial questions that don't fit a template.
How We Work

A defined process. Senior throughout.

01
Private inquiry
Confidential intake, mutual fit check.
02
Mandate scoping
Objectives, constraints, success criteria.
03
Proprietary analysis
Valuation, comparables, intelligence dossiers.
04
Executive delivery
Board briefing and ongoing counsel through the decision.
Executive Views
After Access / Login

The way our clients read the grid.

Every driver on the current grid is covered across six executive lenses. Each view is designed for a specific decision-maker and a specific decision.

01
Executive Summary
A 2-minute read. Positioning, headline value, walk-away and thesis.
02
Full Dossier
The complete commercial intelligence file. Provenance, evidence, scenarios.
03
Sponsor View
Fit scoring, tier pricing, activation ROI — with a live scenario simulator.
04
Investor View
Investment thesis, valuation ranges, exit paths for family offices and PE.
05
Valuation Studio
Sensitivity analysis and revenue modeling under changing market conditions.
06
Peer Benchmark
Head-to-head against comparable drivers on the metrics that matter.
Sample Preview

Walk the six lenses on a live grid driver.

Our public Executive Preview is a curated slide deck built from the same material we deliver to clients — a taste of the depth behind each view.

Confidential Access Zone

Once access is granted and you log in, every driver on the grid unlocks in full — the complete Executive Assessment, all six lenses, valuation models, sponsor and investor scoring, contract intelligence, and every underlying data point. Refreshed after each Grand Prix. The preview below is only the surface.

Open Executive Preview Request Full Access

Begin a confidential conversation.

All inquiries are reviewed personally. We respond within one business day.

Request a Briefing How We Help